As an email developer, my main responsibility is to create and design visually appealing and functional email templates that effectively communicate messages to a targeted audience. I work closely with designers, marketers and other stakeholders to understand their requirements and ensure that the emails are designed to meet their objectives. My job requires a deep understanding of email design best practices, coding standards, and the latest technologies used in email development.
In addition to designing emails, I also test and troubleshoot email templates to ensure that they are compatible with various email clients, such as Gmail, Outlook, and Apple Mail. I also ensure that the emails are optimized for deliverability, accessibility and engagement, by considering factors such as subject lines, preheader text, images, and call-to-action buttons. I am also responsible for maintaining and updating existing email templates, as well as creating new ones for new campaigns and initiatives.